Approach
As the Digital Creative Director, I led the development of several immersive consumer experiences that built emotional and personal connections as well as influenced consideration and purchase intent among our target audience.
Results
Since 2011 Edge’s launch, Fordurban.com’s direct traffic increased by 27%.
Some rich media units surpased industry standards by 309%.
The 2012 Ford Explorer “Crazy Kevin” campaign won the 2011 ANA Multicultural Excellence Awar as well as 2 Silver 2012 ADDY Awards.
Let’s talk.
Click carlos@carlos-lema.com or call 212.472.4631
